Ramping
up your social media, before, during, and after a trade show is proving one of
the most effective ways to drive traffic to your booth & get Maximum ROI.
Here are some ways you can leverage social media to get the most out of your
trade show presence.
Twitter:
Power
of Hash tag (#) :
By including the hashtag of the event ( #CONV13) you are more likely to be seen
by potential attendees, start tweeting before few weeks. Also Tweet reasons to
visit your booth that you are already sharing via email, direct mail, ads, and
the phone. Express attendees all the great things you will be offering in
your booth, such as new products, show specials, giveaways & special
offers.
Facebook:
Create
a Facebook event Page & start interacting with attendees, conduct surveys
& promote contests linked to the show. As a trade show exhibitor, you
can post photos and videos from your booth. Share what new things you
introduced. •Announce News from the Show like –A new strategic
alliance with a partner? Introduce a new product? Whatever news you
shared at the show in your booth, you can also post to Facebook.
YouTube
For
pre-show promotions, load up the video with all the great reasons to visit your
trade show booth (see this above in Twitter). You can also record and
produce a video showing all the action you had in your booth – new products,
demonstrations, happy client interviews – and post that to YouTube soon after
the show.
Blogs:
Establish
your voice early with the expo audience writing fresh content that build up to
the event.
LinkedIn:
Follow
& connect with Convergence groups. Connect with people attending
Convergence.
Finally,
be sure all the social media platforms are integrated that makes attendees to
follow your messages on their preferred social media channels.
By
Manick Vel , Associate Vice President - Business
Solutions
ZSL Inc. , Edison, NJ
