Realize with Social Media @ Convergence 2013 - An invaluable weapon

Ramping up your social media, before, during, and after a trade show is proving one of the most effective ways to drive traffic to your booth & get Maximum ROI. Here are some ways you can leverage social media to get the most out of your trade show presence.

 

Twitter:

Power of Hash tag (#) :  By including the hashtag of the event ( #CONV13) you are more likely to be seen by potential attendees, start tweeting before few weeks. Also Tweet reasons to visit your booth that you are already sharing via email, direct mail, ads, and the phone.  Express attendees all the great things you will be offering in your booth, such as new products, show specials, giveaways & special offers.  

Facebook:

Create a Facebook event Page & start interacting with attendees, conduct surveys & promote contests linked to the show.  As a trade show exhibitor, you can post photos and videos from your booth.  Share what new things you introduced.   •Announce News from the Show like –A new strategic alliance with a partner?  Introduce a new product?  Whatever news you shared at the show in your booth, you can also post to Facebook.

YouTube

For pre-show promotions, load up the video with all the great reasons to visit your trade show booth (see this above in Twitter).  You can also record and produce a video showing all the action you had in your booth – new products, demonstrations, happy client interviews – and post that to YouTube soon after the show. 

 

Blogs:

Establish your voice early with the expo audience writing fresh content that build up to the event.

LinkedIn:

Follow & connect with Convergence groups.  Connect with people attending Convergence.

 

Finally, be sure all the social media platforms are integrated that makes attendees to follow your messages on their preferred social media channels.

 

By

Manick Vel , Associate Vice President - Business Solutions

ZSL Inc. , Edison, NJ

www.zslinc.com

 

Microsoft Convergence Tips -Smart Conference Attendee Experience

Smart Conference Attendee Experience - Tips

Here are some tips to help you maximize the return on investment from your conference attendance:

1. Early booking - It is best to stay at the Conference location for “after-hours” networking.

2. Conference Objective – What challenge are your trying to solve by going to this event? Communicating what you seek and set an objective before heading out.

3. Pre-schedule – Review and research the vendors in advance for possible solutions. And schedule meetings with key exhibitors in advance to get more attention.

4. Learning Sessions – Plan the session schedule beforehand and highlight the sessions most relevant to the problem you are trying to solve.

5. Innovation - Seek for emerging solutions  and inspiring new ideas to consider in addition to your problem solving.

6. Meet People – Spent time for genuine, in-depth conversations with peer attendees and jot down notes on business cards.

7. Social Media – You can use Twitter to follow up the sessions, tweet about the session highlights to your followers.

8. Self-Pace – Get some good sleep, eat right to keep energy up and take time to step outside and breathe between sessions.

10. Follow-up– Take the time to drop your thank you email to new contacts. Doing so helps your next show be even more productive plus builds your personal reference library of industry experts.

11. Action Plan - Review your findings and formulate a plan to further investigate and evaluate solutions. Share your knowledge and resultant action plan with co-workers who didn’t attend the show.

By

Manick Vel

Practice Head - Mid Market Solutions

ZSL Inc , Microsoft Gold Partner for ERP & CRM
www.zsl.com
manickv@zslinc.com